Sustainability and scarcity of resources

Sustainability and scarcity of resources are fuelling the requirements for approaches based on circular economy thinking, such as circular design and leasing versus buy-to-own office furniture.

Sustainability and scarcity of resources

Sustainability and scarcity of resources

Royal Ahrend’s vision is that of a circular economy which is restorative and regenerative by intention and design, and aims to maximise the longevity and value of its products, components, and materials at all times. We accelerate the transition to a circular economy and aspire the most circular solution of all: products of such quality that they can be reused endlessly. After all, the most sustainable product is a timeless, beautiful, modular product that does not have to be disposed or disassembled, but can simply be reused.

We shape our circular vision among other things through our product as a service approach. We safeguard optimal use and retain value in the lifecycle and we provide our customers with the option of using our products through an operational lease rather than the conventional buy-to-own approach. Our product as a service offering can serve as a perfect solution to close the loop together and gives our customer flexibility in up- and downscaling in the workplace. Flexibility is key to success in every business, especially given the technological developments and globalisation. Business models are being disrupted more often and faster than ever before.

Our resource recovery approach leverages our technological innovations and our capabilities to recover and reuse resource outputs that eliminates waste. An example includes our Cradle to Cradle designs, whereby waste materials are re-processed into new resources. Our brand Ahrend is proud of the fact that not only are their products Cradle to Cradle Certified ™ but they are the first and only Cradle to Cradle company in the industry.

Our unique product life extension approach extends the lifestyle of a product. By extending the lifespan of our product for as long as possible, through remanufacturing, repairing or upgrading, we can prevent materials from becoming landfill. Examples include our ‘REMADE’ and ‘REVIVED’ concepts. In these concepts we refurbish a product or we change a product’s function, for example, a high tambour door cabinet is transformed into a design sofa.

We believe sustainability and scarcity of resources are fuelling the requirements for approaches based on circular economy thinking, such as Cradle to Cradle, the ‘REMADE’ and ‘REVIVED’ concepts and the operational lease of office furniture. We aspire to create more value together with our customers and assist them in the transition to a more circular economy and company.

Other focus areas